Furniture retail
Neclinks Nigeria Limited
A furniture retailer whose entire shopfront was a set of social media posts. We built a retail website with bestsellers, stock status, order tracking and WhatsApp ordering.
The brief
Neclinks sells furniture — a high-consideration purchase people research before they buy. Their catalogue lived on social media, where a post is visible for a day and then gone.
They wanted a permanent, credible home for the range that a buyer could browse properly and that would still be there next month.
What was actually going wrong
Social media rents you attention; it does not give you a shopfront. A buyer who saw a sofa three weeks ago has no way back to it, and a buyer searching for that sofa today will never find the post at all.
For furniture the two questions that stop a sale are always the same: is it still available, and how much is it. Answering both by hand, in a hundred separate chats, is where the days go.
So the job was to put the range somewhere permanent and searchable, answer the availability and price questions on the page, and make ordering one tap away from the item itself.
Before and after
| Area | Before | After |
|---|---|---|
| Shopfront | Social posts that scroll away | A permanent catalogue on its own domain |
| Stock questions | Answered one message at a time | Shown on the product itself |
| Ordering | Freeform chat | WhatsApp order with the item already attached |
| Being found | Only by people already following | A site search engines can index |
What we built
A catalogue with bestsellers surfaced
The full range is browsable, with the pieces that actually sell brought to the front rather than buried behind categories.
Stock status on the product
Availability is shown on the item, which removes the most common message the business used to answer by hand and stops buyers falling for something already gone.
WhatsApp ordering with context
The order button opens WhatsApp with the specific item already written into the message, so the conversation begins with what the buyer wants rather than "hello, which one?"
Order tracking
Placed orders have a recorded status, so both sides can see where a delivery stands.
Search foundations and a real domain
The site runs on its own domain with proper titles, descriptions and a sitemap, so it can be found by people who have never heard of the business.
Decisions worth explaining
Photography treated as the product
For furniture the images are the sales pitch. Existing photography was compressed and sized properly so it looks good and still loads quickly on mobile data.
Mobile-first, not mobile-also
Almost every visitor arrives on a phone. The layout was designed for that screen and then widened, rather than the other way round.
No checkout for now
Furniture buyers ask about delivery, colour and payment terms before committing. Forcing a card checkout would have lost conversations, so ordering routes to WhatsApp on purpose.
Where it stands now
Neclinks has a permanent shopfront on its own domain instead of a feed that disappears, and it can be found in search rather than only by existing followers.
The routine availability and price questions are answered on the page, so conversations start closer to a decision.
The site is live at neclinksnigerialimited.com.
What we would tell the next client
- Social media is distribution, not a shopfront. You need both.
- Answer the two questions that stop the sale on the page itself.
- For visual products, image quality and image weight are the same decision.
Recognise your own business here?
Bring the process that costs you the most time. We will tell you what it would take to fix it.
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